By Stuart Cobban Backhouse, Business Development Manager at Bloc Logistics Network
In logistics, freight networks are nothing new. There’s a wide selection out there. Some promise exclusivity, others rely on flashy conferences, and most offer a directory of companies you’re left to scroll through in hopes of making a useful connection.
But let’s be honest: the freight network model hasn’t changed in decades. You pay a membership fee, get a login, and wait. Maybe someone contacts you. Maybe you get a meeting. Maybe it turns into business.
Or maybe nothing happens at all.
At Bloc, we believed freight forwarders deserved better than that. That’s why we didn’t just build another freight network. We built a growth platform. And at the heart of that platform is the Potential Partners Program, a system that flips traditional networking on its head.
The Problem With Traditional Networks
It’s easy to feel lost in a freight network. With hundreds of members and little structure beyond a searchable directory, the burden is often on you to start conversations, chase leads, and try to make sense of which companies are actually aligned with your business goals.
We’ve spoken with dozens of forwarders who felt like they were just another number, treated the same regardless of their niche, trade lanes, or ambitions. For many, the result is months or even years in networks that delivered minimal value, all while the industry around them continues to evolve at breakneck speed.
Networking shouldn’t feel like guesswork. It should feel like traction.
Bloc’s Different Approach: Curated Momentum
We launched Bloc to change that. From day one, we built our network around the idea that strategic fit matters more than scale. The right match can unlock growth faster than a dozen cold intros ever could.
That idea became the foundation of the Potential Partners Program.
Instead of handing you a long list of members to scroll through, the program connects you directly with companies who are actively looking to build in your region or on your trade lanes. Every introduction is made based on alignment, not just in geography but also in service offering, development stage, and intent.
These aren’t passive listings. These are real-time, opportunity-based matches facilitated by our internal systems and backed by human guidance.
And that’s key. Every new member is plugged into the Potential Partners Program from day one. That means the moment you join Bloc, you’re already part of something bigger: an ecosystem built for action, not waiting around.
The Engine Behind Bloc
What makes the Potential Partners Program so effective is that it is not a feature. It is the engine.
‣ It drives every introduction.
‣ It informs every check-in.
‣ It shapes every growth plan we develop with our members.
Underneath it all, our Key Account Managers (KAMs) play a critical role. They don’t just facilitate intros. They follow up, identify missed opportunities, and ensure that each connection actually moves forward. If a conversation goes cold, they reignite it. If a deal needs support, they’re there to assist.
This hands-on approach is what allows us to turn initial matches into actual partnerships. And partnerships into long-term growth stories.
Real Results, Real Fast
We’re proud to say we’ve had members tell us they gained more traction in their first 90 days at Bloc than in years spent with other networks.
That’s no accident.
While traditional networks add members and hope value follows, Bloc ensures that every new connection is a calculated opportunity. Each company you’re matched with is there for the same reason you are: to grow, expand their reach, and make real business happen.
This level of alignment creates something rare in logistics. Momentum.
Built for Forwarders Who Want to Grow
If you’ve ever been burned by a network that promised the world and delivered an outdated directory, we understand the skepticism.
But Bloc wasn’t built to blend in.
We built Bloc for forwarders who are serious about growth. Who want more than just another annual conference or online listing. We built it for professionals who want progress with purpose.
And the Potential Partners Program is how we make that happen.
Final Thoughts
Freight networks don’t need to be static, slow, or crowded. With the right structure and the right support, they can become launchpads for growth.
Bloc’s Potential Partners Program is already proving that. It is connecting companies with intent, matching lanes with opportunity, and driving results that speak for themselves.
So the question isn’t whether the freight network model is broken.
The question is: What would your business look like if you were matched with the right partners from day one?
At Bloc, we’re ready to help you find out.
Article by Stuart Cobban Backhouse
Business Development Manager of
Bloc Logistics Network
Bloc Logistics Network is a dynamic global platform where logistics professionals come together to share opportunities and grow without barriers. We focus on providing affordable, high-quality solutions while fostering meaningful collaboration among our worldwide members.
Bloc is about leveling the playing field—creating an environment where professionalism meets accessibility, every member feels supported, and collaboration drives real results.
